We were all very interested to read in the FT yesterday about Carphone Warehouse and its acquisition of Time Warner's AOL UK internet business.
The side column was about how Chief Exec Charles Dunstone has used a personal blog to counter negative publicity around Carphone's new "free" broadband product.
A committed technophile, Mr Dunstone launched a personal blog in July to help promote the new product. As it's turned out, the blog's real value has been in defending the company.
A recent entry:
"We have had our fair share of negative publicity of late, and I more than anyone know how frustrating it has been trying to get through to us if you had a problem. However, we have revolutionised the broadband marketplace and changed its pricing forever. If no one ever takes bold steps and embraces risk, nothing will ever change and we would all still be paying a fortune to BT for all our telephony. It's been a bruising experience for everyone at Carphone Warehouse; we are used to being 'the good guys' and it's tough when things don't go as well as we'd hoped. As things start to improve, I hope people will appreciate that what we did was for the best for all consumers, and whilst giving birth to free broadband was painful, it is now turning out to be a beautiful child."
Crikey, brings tears to our eyes.
PSx
The side column was about how Chief Exec Charles Dunstone has used a personal blog to counter negative publicity around Carphone's new "free" broadband product.
A committed technophile, Mr Dunstone launched a personal blog in July to help promote the new product. As it's turned out, the blog's real value has been in defending the company.
A recent entry:
"We have had our fair share of negative publicity of late, and I more than anyone know how frustrating it has been trying to get through to us if you had a problem. However, we have revolutionised the broadband marketplace and changed its pricing forever. If no one ever takes bold steps and embraces risk, nothing will ever change and we would all still be paying a fortune to BT for all our telephony. It's been a bruising experience for everyone at Carphone Warehouse; we are used to being 'the good guys' and it's tough when things don't go as well as we'd hoped. As things start to improve, I hope people will appreciate that what we did was for the best for all consumers, and whilst giving birth to free broadband was painful, it is now turning out to be a beautiful child."
Crikey, brings tears to our eyes.
PSx
posted by pincshoos @ 3:27 pm
3 Comments:
At 11:20 pm,
Anonymous said…
Great moment of pathos at the end, sadly ruined by use of the word "crikey"...Mr Dunstone who really says crikey these days? Keep it real Charlie boy!
And those tears, would they be similar to the tears of the thousands of customers still waiting for their "free" broadband? I know one who's given up waiting and moved to NTL. God help her. And as for BT, don't get me started. ;-)
At 11:25 pm,
Anonymous said…
Sorry, ignore the first part of my previous comment. I should learn to read and write proper like.
My second equally unsympathetic comment about CD's blog entry still stands though.
At 11:26 pm,
Anonymous said…
Sorry, ignore the first part of my previous comment. I should learn to read and write proper like.
But my second equally unsympathetic comment about CD's blog still stands.
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