We were all very interested to read in the FT yesterday about Carphone Warehouse and its acquisition of Time Warner's AOL UK internet business.
The side column was about how Chief Exec Charles Dunstone has used a personal blog to counter negative publicity around Carphone's new "free" broadband product.
A committed technophile, Mr Dunstone launched a personal blog in July to help promote the new product. As it's turned out, the blog's real value has been in defending the company.
A recent entry:
"We have had our fair share of negative publicity of late, and I more than anyone know how frustrating it has been trying to get through to us if you had a problem. However, we have revolutionised the broadband marketplace and changed its pricing forever. If no one ever takes bold steps and embraces risk, nothing will ever change and we would all still be paying a fortune to BT for all our telephony. It's been a bruising experience for everyone at Carphone Warehouse; we are used to being 'the good guys' and it's tough when things don't go as well as we'd hoped. As things start to improve, I hope people will appreciate that what we did was for the best for all consumers, and whilst giving birth to free broadband was painful, it is now turning out to be a beautiful child."
Crikey, brings tears to our eyes.
PSx
